Stumbleupon Advertising is almost worthless
Sun, Nov 11, 2007
 Nice day in Sydney (except for the roadcrew with Jackhammers outside my house this morning at 7 :{ ).
You may have read my post last week about Stumbleupon and cheap traffic.
Having spent some time analysing the traffic my opinion is changing.
The traffic is targeted and it is cheap however it is also not on your page for very long and almost all of it bounces.
Given that I am stumbling regularly I find myself flicking through the channels and not staying long and my analytics confirm this is what our stumbleupon referrers are doing as well.
On one of the sites we normally have a 4 minute average visit and about 4 page views.
It drops a bit if you look at the Google organic traffic to just over 2 pages and 2 minutes on site.
Stumbleupon shows 10 seconds on site and 1.12 pages per visit.
So it seems to me that people dont stay long and whilst we did get a bunch of thumbs up I am not sure that this is resulting in further traffic.
At this point I will experiment more with Australian traffic only but it would seem that although there is stacks of nice cheap targeted traffic from Stumbleupon they dont hang around and my other site we tested confirms this as well.
Comments anyone?
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November 12th, 2007 at 10:34 pm
Still I think SU delivers amazingly targeted eyeballs for that low of a CPC. Also, I’ve found by carefully tailoring the pages I land Stumblers on, we can get more than the 1.12 page views per visit you mention.
I’m too am struggling to see if paying for Stumbles that get plenty of thumbs up keeps my pages in the tool.
November 13th, 2007 at 1:04 am
You could be right, I am experimenting with it, but not getting the sort of results I would hope for.
I think it is great for sites that are very cool looking or offer an immediate “hit” for a tech junky, but content sites hmmm not so sure.